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But take care if you ask consumers to ask their friends. Starting in 2008, the FTC asserted that (Controlling the Assault of Non-Solicited Pornography and Marketing ) applied to online sweepstakes offering additional entries for forwarding emails or invitations to friends. The Children’s Online Privacy Protection Act (COPPA) also applies and makes it risky to focus on anyone under 18 years old either deliberately or inadvertently.
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