Starting a gambling business is always a bit risky, especially if you know very little about it. But, having organized a business from scratch, one can achieve considerable success very soon. But this is only if you do everything deliberately. The fact is that online casinos today bring such income, which can only be earned by an oil merchant, but seriously, gambling owners do receive a substantial revenue. Those who have already engaged in the gambling business are already familiar with this kind of work, but there are also beginners who do not know absolutely anything in this area. And for them this article. So what? Let’s get started!
Always pay the winnings!
If you don’t pay any winnings, then you can put up a cross in business. For instantly there will be rumors that “this establishment is a fake”. And after that, no advertising will not help you. Honesty is first of all!
Payments of prize money, that is, the return of money invested by players, are programmed by manufacturers of gaming equipment by 88-90%. So, on average, at each time point, more than 90% of the money thrown into the system should be returned to the players.
Gambling business also requires investing money in development, sometimes to the detriment of current profits and for the benefit of future customer growth.
You need to know and be aware that there are stiff competition and very strict rules. Moreover, at the start, and as this field develops, large investments are required.
According to our estimates, open one game room costs 350-400 thousand dollars. This is the cost of equipment – one machine “weighs” 12 ~ 15 thousand dollars, and there should be at least 15 ~ 20 of them in the hall. With all this, it is necessary to initially lay down to create an extensive network, with one or two rooms can not survive in any way. And the client wants diversity, and it becomes more and more spoiled.
For example, if you used to treat visitors to tea, coffee or beer, today they prefer brandy or wine. All this is free of charge, and such expenses make up a considerable part of the costs of maintaining the gaming software system. You have to rely on the middle class and just below the average, and this audience is becoming more and more picky about the atmosphere and additional services of the game halls.
Recognizable brand = Customer trust!
In general, we began to notice that the perception is changing for the better. People start to trust, that is, they stop thinking that it is worthwhile to cross the threshold of the slot games hall, as they immediately deceive you. This is a big field, technical and honest business. This understanding gradually comes to the people.
The better the brand is known, the more loyal customers and their friends. Therefore, many gaming companies do not spare funds for advertising their brand. We also prefer to say not “advertising expenses”, but “brand investments”.
You must advertise your unique offers. When a certain brand awareness has been achieved, one must already be different from the competitors. And first of all, the prize system and bonuses can be such attractive differences, because the competition is built around the opportunity to give the client as much money as possible.
The jackpot has a system of the progressive accumulation of a prize fund: from every dollar launched by players, contributions to the prize fund are made. More players and money – more prize. juwa
It is essential that bonuses do not depend on winnings or losses. Here the system takes into account the frequency and intensity of the game. You play more – you accumulate more bonuses. Savings can be cashed, and you can pick up prizes. To the main prize rarely comes. But here are some bonuses are taken more than once.
And also do not forget about the location of your gambling business. It is important to sit in a prominent and crowded place at the beginning when there is still no recognizable brand, and the primary emphasis is on casual customers. Then, when the brand develops, you can choose less expensive places, although, of course, they still need to be visible.
High technology – The key to success!
The slot game is not the path to success. Perhaps this is one of those businesses where the role and concentration of information and telecommunication technologies are most significant.
Processing, direct observation, quick response to any technical and organizational failures in any of the gambling halls are vital factors in the development of your gambling business.
You must also have constant control over the entire gaming system. This includes slot games, halls, staff, and customers. Here is the essential element. It is closely related to information technology – fast communication and security.
You have to watch the gaming halls in real time. In each of them must be installed on several cameras. Not once detained people trying to sell fake money; there were cases – they were catching thieves. The main thing, of course, is to control what is happening in the halls and our staff: what they do, how they behave with customers.
Be respected, correct and open company!
We must learn in a civilized manner and be able to work with finances. Gambling business should be a solemn business with the right and qualified management, not worse than an insurance company, bank or telecom operator. Accurate financial management and good business reputation can be the basis for the development of your financial programs.
Attracting financial partners and investors – this should not be ignored. But investments are also needed to maintain growth, upgrade equipment and build new entertainment facilities for your gambling business.
The preparatory stage and the launch of the project itself are a long-term process that requires financial and time resources. So do not regret investing in the development of your gambling business, because the competition in the gambling industry is very high and only the most enterprising gambling brands are among the leaders. This type of business requires registration and registration in all relevant institutions. Among all others, there should be permitted to open a business from the fire inspectorate. In such institutions, compliance with fire safety standards is a basic rule, and its full compliance will be in your interests. And of course, you preferably should not deal with illegal actions. We, in turn, wish you good luck. I hope our tips will help you!