Set up shopping campaigns by distributing products according to margins, product lines, and sales levels during Google Adwords optimization. Create separate campaigns for seasonal products and temporary promotions, optimize your bids in them and assign higher priority to these campaigns to use the required bids.
In product campaigns, product feeds play roughly the same role as ad text in other ad formats. Optimize titles, descriptions, and images to increase CTR. Do not forget to indicate the names of the goods. Add promotional text in cases where you are conducting a sale, but it is not large enough for a single campaign.
Set higher bids to show ads to users who are close to your customer’s stores. On the Products tab, you can analyze performance in detail by looking at any indicators you are interested in: category, product type, position identifier, etc.
Ads with multiple extensions
Google Adwords optimization ads with multiple extensions are usually more effective than with one. Think about which extensions will be useful to you, and customize them.
On the Ad extensions tab, you can analyze statistics for all the extensions used in your campaigns. Updates appear when displaying sitelinks, so we recommend creating and activating at least six sitelinks for computers and at least four for mobile devices.
Brief and clear sitelinks and clarifications are most effective. Using the campaign report, you can learn about the approval and rejection of sitelinks across your account.
Expand your reach for high performing keywords. For example, add related words or use a broader match during Google Adwords optimization.
For keywords with low performance, lower bids, check the quality components in the diagnostic tooltip (match the ad text and landing page), or add negative keywords from the search query report. Use narrower matching or pause keywords if necessary.
Look for new keyword ideas by looking at the free traffic in your ad report and organic search results.
Check the quality of the current version of the site. Use this test to find out if the site is convenient for viewing on mobile devices. If not, it needs to be optimized. If the tool fails, check to see if Google crawls your site correctly.
Mobile site
Create a mobile site. Use polymer when creating site code and consider 25 basic principles of mobile site design. Use the webmaster forum – this is a useful resource for developers. You can also order the development of a mobile site from one of the suppliers certified by Google (in the USA).
Start Google Adwords optimization of your mobile site. 74% of users close a mobile site if it hasn’t loaded in 5 seconds. Test the download speed of your mobile site using the PageSpeed Insights tool. The report “Ease of viewing on mobile devices” allows you to identify problems on individual pages of the site